Packaging created for Prolific design group to raise awareness of their company to the public. This was sent out to their target audiences as their campaign to create a friendly bond between their audience and them. The idea behind the fruit inside was to emphasis that productivity doesn't have to be by number but by idea, as the fruit represents that they focus on the ideas rather than making actions that are bound to cause restrictions.
Above, we can view the package making in progress which was a first attempt after series of drawing and research to find a definite and unique shape for it.
Labels: 2009 Projects